The audiobook industry is booming. The growth of audiobook sales grew by over 20% in 2014 and 2015, and some industry experts are predicting an astonishing 30% rate of growth for 2016. That trend shows no signs of slowing down! If you’re an indie author or a small publisher and are not pursuing audiobooks for your titles, you’re missing out on the fastest growing segment of the book industry. If you can offer audiobooks to your fans, you will likely increase your fan base, as well as increase your royalties and revenue.
When you create an audiobook and offer it through the Audible platform, you also have a few other options that readers love. You can instantly link your ebook to your Amazon account so readers and listeners will see your print, ebook, and audiobook options on the same Amazon sales page. If a reader wants to buy both your ebook and audiobook, you can now set up the Amazon Whispersync feature so readers can listen to your book as well as read it.
Although many people will never give up real books or ebooks (I count myself among them!), selling audiobooks is a very strong and financially viable way to sell more books as the publishing industry continues to evolve. If you want to sell more books, find more fans, and increase your revenue stream, you owe it to yourself to seriously investigate creating audiobooks for at least your best-selling titles.